Brian Gustason

In this discussion, Brian Gustason, an Operating Partner at Craig Group with 25 years of expertise in go-to-market strategies, shares invaluable insights for private equity-backed businesses. He critiques traditional due diligence methods, emphasizing the need for forward-thinking approaches. Through a compelling case study, he illustrates transforming a $30M distributor into a structured powerhouse. Brian highlights the significance of ideal customer profiles, lead qualification techniques, and the power of marginal gains in sales metrics for exponential growth.