Brian Fuhrer

Brian Fuhrer, Senior VP of Product Strategy at Nielsen, demystifies ratings amid a changing media landscape. He explains how Nielsen tracks viewing habits, including out-of-home viewing, and unveils surprising Oscars ratings metrics. The conversation dives into how streaming is drawing younger audiences and highlights the most influential shows captivating this demographic. Plus, Fuhrer shares insights on the evolving dynamics of data collection and how major events are affected by audience shifts.