Brian Fuhrer

Brian Fuhrer, Senior VP of Product Strategy at Nielsen, demystifies ratings amid a changing media landscape. He explains how Nielsen tracks viewing habits, including out-of-home viewing, and unveils surprising Oscars ratings metrics. The conversation dives into how streaming is drawing younger audiences and highlights the most influential shows captivating this demographic. Plus, Fuhrer shares insights on the evolving dynamics of data collection and how major events are affected by audience shifts.

Brian Fuhrer, a Nielsen executive specializing in audience measurement, joins to delve into the skyrocketing NFL ratings and the evolving landscape of sports viewership. He explains the innovative Big Data Plus panel, merging panel and device data for more accurate insights. The conversation touches on the significant role of streaming platforms like Peacock in attracting younger audiences, the importance of measuring out-of-home viewership, and how co-viewing metrics are becoming crucial for accurate ratings. It's a fascinating look at why sports ratings are booming!