Brian Ford

Brian Ford, a neurobiology-based performance and accountability expert, discusses how to ensure financial advisors stick to their goals. He emphasizes that true accountability is rooted in awareness, not shame. By designing effective systems and leveraging social dynamics, advisors can replace fading motivation with lasting discipline. Ford introduces a 21-day accountability challenge and shares practical frameworks to help listeners build habits that drive real follow-through, transitioning from a strain-and-recover cycle to a grow-and-sustain approach.