Join esteemed guests Allan Koltin, CEO of Koltin Consulting Group; Brian Falony, retired accounting marketing executive; Mitchell Reno, principal at Rehmann; and Michelle River, CEO of Fore, LLC, as they share insights from 35 years of accounting marketing evolution. They discuss the need for adaptability in changing landscapes, the power of specialization, and the importance of culture and client loyalty. The conversation also highlights mentorship and the impact of technology on growth strategies, ensuring firms remain relevant in a competitive market.