Join Professors Brian Elbel and Tim Spector as they expose the dark underbelly of the 'big food' industry. Brian, a population health expert, and Tim, a renowned epidemiologist, discuss how ultra-processed foods are strategically marketed to prioritize corporate profits over health. They debunk common food myths, unveil the shocking rise of unhealthy eating choices, and provide actionable tips to navigate misleading labels. Plus, they explore the vital role of technology, like the ZOE app, in helping consumers reclaim their health.
