Brian Doscher

Brian Doscher, General Manager and Co-Owner of Bluestem Boulders, shares insights on reaching college students with climbing gyms. His gym, located near Iowa State University, fills a unique niche. They discuss effective marketing strategies tailored for budget-conscious students, the importance of community events, and innovative programming like game nights. Brian emphasizes how fostering emotional connections through climbing routes can enhance the gym experience and make it appealing to the college demographic.