Brian Collard

Brian Collard, a project management expert with 15 years in finance, healthcare, and tech, dives into the transformative role of AI in product management. He discusses how AI tools can streamline product briefs while emphasizing the need for human involvement to ensure quality. Brian highlights the importance of effective prompt engineering and balancing AI's creativity with traditional methods. He also touches on embracing failure as a driver of innovation and shares practical insights on using AI for customer persona generation and strategic adaptation.