Brian Clegg

In this conversation, science writer Brian Clegg shares insights from his book on the fundamental patterns that govern the universe. He discusses the intricate relationship between space and time through diagrams and Einstein's revelations. Clegg explains quantum behaviors, highlighting phenomena from the Large Hadron Collider. He also delves into the power of patterns in nature, the evolution of weather forecasting, and how visual illustrations enhance scientific understanding. His journey from operational research to science communication emphasizes the importance of mentorship.

Brian Clegg, a science writer and BBC Science Focus contributor, dives into the fascinating world of manipulation in this talk. He uncovers how our emotions can make us vulnerable to both benign entertainment and malicious fraud. Clegg explores the power of storytelling and its role in shaping perceptions, as well as the dangers of misinformation and AI technologies like deepfakes. He discusses nudge theory, showcasing how slight prompts can significantly influence decision-making, while also tracing the evolution of branding in the modern era.

Brian Clegg, a science writer with over 40 books to his name, joins Amit Katwala, an award-winning journalist from Wired, to debunk popular scientific myths. They tackle misconceptions like goldfish memory and water conductivity. Clegg emphasizes the importance of understanding science to navigate these false beliefs. Katwala shares the intriguing history of the polygraph, discussing its controversial reliability despite its frequent portrayal in media. Together, they unravel the truth behind both science and the myths that permeate our society.