Brian Bonner

Brian Bonner, a former Indy car and IMSA driver turned motorsport marketing guru, shares his expertise on securing sponsorships in the racing world. He discusses the latest trends in motorsport marketing, stressing the shift toward B2B partnerships driven by social media. Bonner highlights the importance of personal branding for drivers and offers practical tips for crafting effective marketing decks. He emphasizes network leveraging and persistence as key strategies for finding sponsors, making the pursuit of funding as thrilling as racing itself.