Brian Bonilla

Brian Bonilla, Senior Agencies Reporter at Ad Age, dives into the evolving world of advertising. He discusses why brands are shifting to in-house creative consulting while leveraging AI tools. The impact of Dentsu's recent shake-up is explored alongside T-Mobile's in-housing moves. Brian shares the story behind Opinionated's pitch for Shake Shack and highlights emerging agencies gaining traction. With insights into NYC's dynamic agency spaces and evolving pitch strategies, this conversation captures the pulse of modern advertising.