Daniel McCarthy, an expert in digital marketing analytics, teams up with Brett Hollenbeck, a researcher of online retail trends, to dive deep into the seismic shifts in digital marketing. They unpack a pivotal study revealing skyrocketing marketing costs and decreasing customer acquisition yields. The duo explores the ramifications of Apple’s privacy policies and iOS 14's App Tracking Transparency, discussing how these changes disrupt advertising strategies and create hidden challenges for small businesses. It's a must-listen for anyone navigating this new marketing landscape!
