Brent Vartan

Brent Vartan, co-founder of Bullish Inc., shares his innovative approach to brand-building. He discusses how essential human desires like honor and vengeance can shape a brand's essence. Discover the intriguing notion that defining an 'enemy' can empower brand narratives, using examples like Harry's versus Gillette. Vartan also emphasizes the shift from low-cost acquisitions to deeper consumer connections, promoting a new era of consultative commerce. His insights highlight the power of genuine care in relationships, fueling brand loyalty and success.