Brent Buchanan

Brent Buchanan, a conservative pollster and author of 'America's Emotional Divide,' joins to discuss the emotional factors driving political decision-making. He highlights how subconscious emotions often overcome facts in voting behavior. The conversation also touches on the divide shaped by education and media fragmentation. Buchanan argues that Trump's unique style could mobilize voters in crucial midterm elections. Additionally, they explore the ongoing clash between major media studios as a reflection of deeper cultural and political divides.

Brent Buchanan, the President and founder of Cygnal Polling and author of America's Emotional Divide, dives into the dynamics of the 'ticked-off young diverse working class' voter segment that feels disenfranchised. He discusses how affordability, particularly related to inflation and healthcare, dominates voter concerns. Brent highlights the fragmentation of media leading to disagreement on basic facts and explores how exposing institutional failures resonates with younger voters, shaping their political motivations and choices.