In this engaging discussion, legendary makeup artist Pat McGrath, known as 'Mother' in the beauty world, joins Brennan Kilbane, a Business of Beauty editor, to explore the rollercoaster journey of Pat McGrath Labs. They delve into the brand's meteoric rise and subsequent struggles, highlighting how leadership changes and operational challenges impacted its market presence. The conversation also touches on McGrath's groundbreaking influence on beauty standards and her new role with Louis Vuitton, casting a hopeful glance toward her brand's future.
