Brenden De La Rua

Brenden De La Rua, co-founder of Stella and a former media buyer, discusses the power of incrementality testing to optimize ad spend for DTC brands. He highlights the dangers of relying on on-platform ROAS, revealing why metrics like branded search may be misleading. Brenden shares insights on structuring media campaigns effectively, promoting creative diversity, and implementing Always-On Incrementality for actionable analysis. His vision is to make causal measurement accessible for all brands, regardless of size.