Brendan Short

Brendan Short, a go-to-market operator and writer of The Signal newsletter, shares insights from his extensive B2B SaaS experience. He discusses Vercel's AI SDR and its potential to replace entire sales teams. Brendan explains why founders should be cautious about hiring their first salesperson and advocates for consultative selling as a means to genuinely assist customers. The conversation also covers the importance of LinkedIn for outbound sales, network-led growth strategies, and how personal content can attract both clients and ideal hires.