Brendan McGurgan, co-founder of Simple Scaling and creator of the ScaleX framework, shares his expertise on business scalability. He introduces his 10-step framework, emphasizing a clear vision and purpose for aligning teams. Brendan discusses the importance of leveraging technology, fostering strategic partnerships, and cultivating a positive culture. He also covers leadership evolution from founder to visionary, the systems mindset for repeatable practices, and the role of AI in automating tasks for SMEs, making scaling efficient and effective.