Brendan Fortune, Director of Product Management at Customer.io, brings his wealth of SaaS experience to the discussion. He emphasizes the crucial role of product management in startups and shares frameworks for driving product success. The conversation dives into understanding customer behavior as the basis for product decisions. Brendan also discusses the innovative concept of pricing flywheels and how to establish a 'fair' value metric, illustrating the delicate balance of pricing experimentation for growth.