Brendan Fortune

Brendan Fortune, a product expert with extensive experience in product management, joins to share invaluable insights. They tackle whether your ideal customer is always your highest paying one, exploring the complexities of defining an ideal customer profile. The duo discusses prioritizing feature requests and highlights the balance of art and science in product management. They also delve into effective pricing strategies while emphasizing the importance of competing on value, not just price. This session is packed with strategies for product managers to optimize their focus and decision-making.

Brendan Fortune, Director of Product Management at Customer.io, brings his wealth of SaaS experience to the discussion. He emphasizes the crucial role of product management in startups and shares frameworks for driving product success. The conversation dives into understanding customer behavior as the basis for product decisions. Brendan also discusses the innovative concept of pricing flywheels and how to establish a 'fair' value metric, illustrating the delicate balance of pricing experimentation for growth.