Brendan Cropley is a Professor of Sport Coaching and an expert in psychology and coach education. He dives into the importance of aligning coaching values with the developmental needs of young athletes, stressing the role of life skills alongside performance. The conversation covers the transformative shift from joy to pressure in youth sports and the necessity of creating supportive coaching environments. Brendan emphasizes reflective practices and integrating psychological development into training, promoting empathy and open communication for holistic athlete growth.