Brendan Coughlin

Brendan Coughlin, Vice Chairman and Head of Consumer Banking at Citizens Financial Group, shares strategic priorities aimed at reshaping consumer banking by 2025. He discusses post-COVID trends, highlighting shifts in spending patterns and the impact of interest rates on mortgage refinancing. Coughlin also addresses the industry's move to private banking offices, aligning with the evolving needs of consumers. Manuel Muñiz, Provost of IE University, adds insights on the need for diverse educational experiences in business amidst global challenges.

Brendan Coughlin, Vice Chairman and Head of Consumer Banking at Citizens, discusses engaging Gen Z in the banking industry. Topics include meeting the demands of Gen Z, transforming banking with digitalization and human connection, aligning with Gen Z's values, understanding their needs, and adopting a test and learn mindset in the digital banking industry.

Brendan Coughlin from Citizens Financial Group discusses filling the void in private banking. Topics include challenges in transferring accounts, economic landscape insights, Pool Corp's earnings guidance, advantages of Citizen's Financial, growth opportunities in private banking, and private bank strategies.