Brendan Carlington, an automotive salesperson from Mount Pleasant, Michigan, dives into the evolution of car buying. He shares insights from re-entering auto sales and emphasizes that customers are seeking enjoyable buying experiences over just product details. Jeb Blount highlights that modern buyers prefer a guide throughout the process, while Brendan outlines his three-win philosophy: sell, delight, and profit. They discuss the importance of training salespeople in creating memorable experiences, asserting that in today's market, the experience truly trumps price.
