Brenda Hammer

Brenda Hammer, a consumer advocate known for her insights on retail strategies, dives into the intriguing world of Black Friday. She explains tactics like loss leaders, used to lure shoppers with deep discounts that encourage additional spending. From the historical roots of the shopping frenzy in 1950s Philadelphia to modern bundling and doorbusters, Brenda shares expert tips on shopping smarter. The discussion also highlights how retailers play with timing and promotions to drive traffic, helping listeners navigate holiday sales effectively.