Breanna Moreno, VP of Customer Experience at True Classic, discusses how the brand transformed from a DTC model to a thriving, 40,000-member community. She reveals that their customer support team significantly boosts lifetime value by engaging proactively with clients. Breanna also highlights strategies in omnichannel retail, including partnerships with Kohl's and Sam's Club. Additionally, she delves into the importance of authentic connections and gathering feedback through innovative platforms, emphasizing community-driven initiatives that foster deeper customer relationships.

Breanna Moreno, VP of CX at True Classic, discusses turning customer support into a profit center. Topics include using support data for marketing, integrating support with retention programs, and leveraging partnerships for growth. Insights on business efficiency, brand loyalty, and the human touch in e-commerce. Also covers team building, global expansion strategy, and innovative marketing tactics like using poker chips.