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Braxton Soderman
Co-author of "Intellivision: How a Videogame System Battled Atari and Almost Bankrupted Barbie®", contributing expertise on the cultural and technological aspects of Intellivision.
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Dec 14, 2024
• 33min
Tom Boellstorff and Braxton Soderman, "Intellivision: How a Videogame System Battled Atari and Almost Bankrupted Barbie®" (MIT Press, 2024)
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Tom Boellstorff and Braxton Soderman, professors at UC Irvine, delve into the fascinating world of Intellivision, a notable but overlooked video game system from the late 70s and early 80s. They discuss the rivalry with Atari and the strategic missteps at Mattel that nearly bankrupted Barbie. With insights from over 150 interviews, they explore Intellivision’s innovative marketing and cultural significance, as well as the intertwining of video games and toys, shedding light on the vibrant creative culture at Mattel that shaped the gaming industry.
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