Brandy Burch

Brandy Burch, CEO and founder of benefitbay, shares her insights on Individual Coverage Health Reimbursement Arrangements (ICHRAs) and their transformative potential for employers. She discusses the evolution of ICHRAs since their introduction and the shift in strategies for brokers from defensive to offensive. Brandy emphasizes the critical role of technology in streamlining ICHRA implementation and the need for brokers to select reliable partners for successful benefits administration.