Brandon Sullivan

Brandon Sullivan, CFO at 2X, brings a wealth of experience bridging finance and marketing in a 1,200-person firm. He dives into the messy reality of measuring marketing ROI and how spreadsheet reliance can lead to erroneous decisions. He discusses the cultural clash between CFOs and CMOs and emphasizes the importance of aligning their goals. Sullivan shares insights on nurturing global teams, why cutting marketing spend can hurt long-term growth, and the game-changing role of AI in attribution. He also highlights the necessity of curiosity and adaptability in the CFO role.