Brandon Purcell, Vice President and Principal Analyst at Forrester, dives into the complex world of AI alignment in business. He discusses the significant risks of AI misalignment and the need for quality data. The conversation highlights the importance of an 'align by design' framework to integrate business goals with AI practices, promoting transparency and accountability. Brandon also emphasizes strategies to enhance trust and mitigate biases in AI systems while advocating for responsible governance to maximize the benefits of AI development.