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Brandon Katz
Director of Insights and Content Strategy at Greenlight Analytics who offers analysis on streaming market dynamics and the differences between potential acquirers in the media landscape.
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Dec 9, 2025
• 44min
Paramount Makes Hostile Bid for Warner Bros. Discovery
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Brandon Katz, Director of Insights at Greenlight Analytics, and Rich Greenfield, Partner at LightShed Ventures, dive into the heated bidding war between Paramount and Warner Bros. Discovery. They explore how Paramount's $30 bid contrasts with Netflix's approach, shedding light on implications for consumers and competition in the streaming market. Rich discusses the necessity for consolidation within the industry, while Brandon analyzes the strategic value of legacy cable networks and the challenges ahead in post-COVID streaming.
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