Brandon Harahoe

Brandon Harahoe, VP of Montana Knife Company, shares insights into their success as a Made-in-USA brand thriving on Shopify without relying on Amazon. He discusses how they built a loyal community around quality craftsmanship and utilized unique marketing strategies. Brandon explains their email-first drop model, the importance of maintaining a balance between in-stock SKUs and scarcity, and their innovative content approach through SEO and social media. He highlights the brand's commitment to authenticity and ambitious plans for future growth.