Brandon Cobb

Brandon Cobb, a marketing executive with over 15 years of experience and founder of Marketing Exec, discusses the crucial alignment between sales and marketing. He highlights the pitfalls of misaligned teams that lead to wasted leads and declining revenues. Cobb emphasizes the importance of understanding the customer journey and leveraging AI for data-driven strategies. He advocates for hyper-personalization and innovative tactics, urging businesses to foster collaboration for improved efficiency and profitability.