Braeden Russell

In this insightful chat, Braeden Russell, Director of Pricing for American Home Shield, dives into the intricacies of pricing strategies for home warranties. He discusses how to balance the needs of realtors gifting coverage to new homeowners with those of the homeowners themselves. Russell explains the importance of adapting pricing models over time and explores the shift between B2B and B2C strategies. With engaging anecdotes, he emphasizes customer trust, retention, and even shares a fun speed round on favorite foods!