Brady Shearer, founder of ProChurch Tools, discusses social media trends for 2024, TikTok's impact on social media, the best strategies for churches, and the new metrics for digital church. They explore the shift towards personalized content consumption, the rise of recommended content, and the differences in social media usage across generations. The chapter also discusses the evolving social media landscape, advertising for churches, the social ministry mountain framework, enhancing video quality, tracking digital metrics, trends in social and digital media for 2024, and the importance of persistence and adaptation in church social media strategy.
