Brady Jensen

Brady Jensen, CEO of Clear Go-To Market and former sales rep, dives into the intricacies of defining an ideal customer profile (ICP). He explains that many companies misidentify their ICP, using his methods to validate it through non-sales conversations. Brady advises on focusing on unique buyer characteristics beyond traditional metrics. They also discuss when to walk away from clients outside the ICP for sustainable growth and share insights on competitive intelligence, emphasizing strategic signals over surface-level comparisons.