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Bradley Keefer
CRO of Keen Decision Systems, helping brands create marketing strategies for predictable, profitable growth. Expert in using holistic data to align short-term performance with long-term profitability.
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Feb 5, 2025
• 47min
Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen
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Bradley Keefer, CRO of Keen Decision Systems, explores innovative marketing strategies that mirror investment banking tactics. He critiques traditional metrics like ROAS, advocating for a holistic approach that emphasizes long-term profitability. Keefer discusses the importance of optimizing funnel strategies, balancing top and bottom metrics, and leveraging the interaction between channels, especially in today’s fast-paced social media landscape with platforms like TikTok. He shares insights on avoiding common pitfalls while harnessing data to navigate marketing uncertainties.
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