Bradley Keefer, CRO of Keen Decision Systems, explores innovative marketing strategies that mirror investment banking tactics. He critiques traditional metrics like ROAS, advocating for a holistic approach that emphasizes long-term profitability. Keefer discusses the importance of optimizing funnel strategies, balancing top and bottom metrics, and leveraging the interaction between channels, especially in today’s fast-paced social media landscape with platforms like TikTok. He shares insights on avoiding common pitfalls while harnessing data to navigate marketing uncertainties.