Bradley Brownell

Join automotive journalist Bradley Brownell, an expert from Jalopnik.com, as he navigates Harley-Davidson's bold shift to electric motorcycles. He shares his thrilling test ride of the Livewire, a pivotal model aimed at the urban and eco-conscious market. As baby boomers age out, Harley grapples with attracting younger riders while balancing nostalgia for traditional bikes. The discussion highlights the innovation challenges and the necessity of charging infrastructure, setting the stage for a dramatic transformation in the motorcycle industry.