Brad Vanstone

Brad Vanstone, co-founder of Willicroft, is a trailblazer in plant-based cheese, renowned for prioritizing ethical business practices. He discusses the tough choice to close Willicroft rather than compromise values for profit. Brad shares how he transformed his journey into a sustainable food venture, facing industry skepticism along the way. He highlights the need for businesses to align with environmental goals, the challenges posed by animal agriculture lobbying, and the importance of community and systemic change in fostering a more sustainable future.