Brad Schwartz

President of the CW. He is responsible for the network's programming and strategy, including its expansion into sports.

Best podcasts with Brad Schwartz

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Aug 28, 2025 • 35min

Big moves for Big Data, Lee Corso’s farewell and The CW’s Brad Schwartz

Ben Portnoy, a college sports writer for SBJ, shares insights on the shifting dynamics of college football viewership and the legacy of Lee Corso as he prepares to retire from "College GameDay." Brad Schwartz, President of The CW, discusses the network's rapid transformation into a live sports contender with significant partnerships in NASCAR and college football. They explore the evolving media rights landscape and the strategic moves that will shape the future of sports broadcasting and audience measurement.

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