Brad Peterson

VP of Sales at Total Farm Marketing. Understands the challenges that farmers face and uses that knowledge to help farmers and the companies that serve them find the right farm marketing solution for their operation.

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Apr 3, 2025 • 15min

Future-Proofing Your Dairy Farm: How AI and Proactive Planning Offer a More Strategic Approach to Milk Marketing (Sponsored Podcast)

Brad Peterson, VP of Sales at Total Farm Marketing, sheds light on how AI and proactive planning are revolutionizing dairy marketing. He discusses the innovative TFM360 system, which employs AI for optimizing milk pricing and managing costs amidst market fluctuations. Brad emphasizes the importance of scenario planning and how Dairy Revenue Protection insurance serves as a safety net for farmers. Learn how these strategies empower dairy producers to make informed decisions and enhance their financial resilience.

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