Brad Perling

Brad Perling, CEO and co-founder of Bitfreighter, transitioned from aerospace to freight after finding an unexpected opportunity. He discusses the importance of defining when brokerages should build versus buy technology. Brad explores the evolving role of EDI in logistics and the impact of remote company culture on productivity. He shares insights on the challenges of bootstrapping a tech business while innovating solutions and fostering strong teams. The conversation also delves into how personal drive shapes successful entrepreneurship in this dynamic industry.