Brad Lowder, Senior Vice President at FamilySearch International, shares his rich background in media and marketing to engage youth in family history. He discusses the pivotal role emotional connections play in preserving genealogical records and how innovative tools can make family history exciting for the younger generation. Lowder emphasizes using technology and personal stories to forge identity and resilience while creating a deeper bond with ancestral roots. His insights highlight the transformative impact of temple work in strengthening family connections.