Brad Hiranaga
Chief Brand Officer of Cotopaxi
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Nov 15, 2023 • 50min
Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy
Brad Hiranaga from Cotopaxi, Erica Taylor from Genentech, and Lisa Materazzo from Toyota Motor North America discuss preparing for the C-Suite, imposter syndrome, streamlining workflows, balancing details and leadership, the evolving role of CMOs in biotech, influencing board members, creating a business case for abandonment, and building culture.
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