Brad Gustafson

Head of Ramp's accountant channel with prior experience at Xero, known for working closely with accounting firms on banking, spend management, and firm-oriented product strategy.

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Nov 7, 2025 • 1h 3min

536 Fireside: Accounting Firm Trends and 2026 Tech Predictions

In this conversation, Brad Gustafson, the head of Ramp's accountant channel with a rich background at Xero, discusses key trends shaping the future of accounting. He highlights the rise of scheduled tax seasons and automation in bookkeeping. They dive into how firms can effectively adopt AI for advisory roles, emphasizing practical steps for implementation. Jason also shares insights on optimizing firm tech stacks for 2026 and utilizing three-tier renewals to boost revenue while maintaining personal connections with clients.

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