Brad Crompton

Brad Crompton, Director at Spirits of Bermondsey in London, is on a mission to redefine the spirits market with his innovative lower ABV category, termed 'session spirits.' He discusses the art of building demand before capturing it, emphasizing the need for consumer education. Brad shares insights on launching collaborative marketing efforts to expand this niche and the importance of finding supportive bars. As demand for moderation grows, he highlights the potential of storytelling to connect with consumers in a competitive landscape.