Bow Smith, founder of Rowan Coffee in Asheville, NC, shares his journey in the coffee industry with nearly a decade of expertise. He emphasizes the importance of fostering a positive work culture and the role of empathy in hiring for enhancing customer experiences. Smith also discusses the balance between consistency in product and the significance of memorable interactions. Delving into community resilience, he reflects on how his café acts as a hub for connection, showcasing the value of building trust and meaningful relationships in coffee culture.