Boris Bacic, a bestselling horror author from Serbia with over 30 works, dives into the evolution of horror subgenres and shares his unique publishing journey. He discusses finding inspiration from personal experiences and the importance of setting. Bacic elaborates on whether ideas suit short stories or novels and explores the various income streams for authors in the genre. He also addresses the impact of platforms like creepypasta on horror narratives and highlights the challenges indie authors face in marketing their work.