Bonnie Harvey and Michael Houlihan, the co-founders of Barefoot Wine, turned their limited knowledge of wine into a thriving brand. They discuss their disruptive journey, including their unconventional marketing strategies aimed at attracting beer drinkers. The duo shares stories of overcoming challenges such as debt and rejection from distributors. Their innovative branding targeted women consumers and helped establish a unique identity in the wine market. Ultimately, their hard work led to Barefoot becoming a household name, culminating in its acquisition by E & J Gallo.