Bond Halbert

Copywriting experts Dan Kennedy, Clayton Makepeace, Bond Halbert, and Doberman Dan discuss the significance of research and targeting in copywriting. They highlight the power of persuasive copy and the importance of thorough research to avoid producing empty and boring copy. The panel also explores the impact of sequencing and structuring email copy and the role of curiosity in subject lines. They emphasize the transformative power of persuasive copy in driving action and transforming lives.