Bobby Offterdinger

Bobby Offterdinger, CEO of TAM to Target and former teacher, shares his insights on orchestrating successful go-to-market systems. He likens his work to conducting an orchestra, emphasizing that effective strategy is more than just tools. Bobby discusses the evolution of lead generation, the importance of precision in outreach, and how AI-powered messaging transformed his agency's approach. He highlights innovative strategies for K-12 outreach and stresses the need for a buyer-led mindset in 2025, showcasing his complete system design from signal detection to re-targeting.