Bobby Hundreds

In this engaging conversation, Bobby Hundreds, co-founder and creative force behind The Hundreds, shares his journey from a Korean American artist to a streetwear icon. He discusses the surprises of the fashion industry, the cultural shifts pushing K-Pop and streetwear to the forefront, and the art of 'nunchi'—reading emotions in social settings. Bobby reflects on the evolution of NFTs, balancing creativity with commerce, and the importance of community in building a lasting brand. His insights are both profound and entertaining!

Bobby Hundreds, the Co-Founder of The Hundreds and creator of a top streetwear blog, discusses his journey from growing up in the Inland Empire to influencing the streetwear scene. He shares insights on the evolution of sneaker culture and the significance of storytelling in brand identity. The challenges of maintaining independence without outside investment and the nostalgic recollections of Fairfax's streetwear roots highlight the industry's transformation. Bobby also reflects on the importance of community and the changing fashion landscape.