"Lead Bob" Bobby Holland, Navy SEAL and entrepreneur, discusses his exemplary leadership in the military and the challenges faced in SEAL training. The conversation also covers childhood sports, Aikido training, vehicle maintenance in the military, and the importance of breacher training. They reflect on the emotional journey and micro decisions in their lives, as well as the bond formed through golf and their experiences as fathers. The chapter ends with a discussion on creating a business and the untapped market of non-stereotypical golfers.